BigQuery 
HubSpot 
Salesforce Digital agencies
Operational automation The pain
Staff waste 10 to 20 hours a month aggregating data into client spreadsheets.
What we build
Automated API pipelines that pull live data from Google, Meta, and CRM into real-time dashboards.
Industries · Digital Marketing
Reclaim the data privacy changes took
Cookie deprecation and iOS privacy have wiped out 30 to 40% of trackable conversions. We build server-side tracking and automated reporting so attribution and margins survive.
Server-side First-party data Automated reporting
Built with
GA4 Tag Manager BigQuery Server-side GTM HubSpot Salesforce
Where it hurts · what we build
Privacy broke attribution. We rebuild it on data you own.
In-house performance teams
Parallel system The pain
Signal loss obscures true ROAS, wasting budget on weak channels.
What we build
Server-side tracking that captures first-party data securely and routes it to ad platforms.
B2B marketing ops
Bespoke software The pain
Ad-platform and CRM disconnects make it impossible to track which campaigns drive qualified leads.
What we build
A custom integration linking ad click data to pipeline revenue in Salesforce or HubSpot.
Every channel, one signal
Ad platforms, CRM, and analytics on one attribution model.
For performance teams and agencies losing conversions to cookie deprecation and siloed dashboards.
Server-side events from every channel flow into the same pipeline, so spend, conversions, and revenue reconcile to one number instead of five conflicting dashboards. Decisions run on real MER, not platform-reported guesses.
Connects to GA4Server-side GTMCRMAd APIs
Where the sector is heading
Signal loss is forcing first-party data and automation.
Signal loss · 2026
30-40 %
Trackable conversions have collapsed
iOS privacy, browser tracking prevention, and cookie deprecation have obliterated 30 to 40% of observable conversions.
Source: 2026 analytics reporting
The fix
Server-side
First-party data goes server-side
The industry is adopting server-side tracking infrastructure to reclaim first-party data securely.
Source: 2026 industry analysis
Agency ops
API-driven
Reporting is being automated
Agencies are replacing manual spreadsheet compilation with API-driven data orchestration to protect margins.
Source: 2026 agency reporting
The cost of standing still
What signal loss and manual reporting cost.
30–40 %
Of trackable conversions lost to privacy restrictions
Digital Applied, 2026
78 %
Of attribution setups hit by cookie deprecation by 2026
TrueROAS, 2026
2.5 hrs
Manual labor saved per client report with automated pipelines
AgencyAnalytics, 2026
41 %
Of client ad spend deemed ineffective from poor attribution
Matomo / TrueROAS, 2026
Figures describe the marketing technology market, not Techtiz engagements. Sources: Digital Applied, 2026; TrueROAS, 2026; AgencyAnalytics, 2026.
What we build
Four things we build for marketing teams.
Server-side tracking
First-party data captured on infrastructure you control, bypassing ad blockers and routed to ad-platform APIs.
Automated reporting
API pipelines that pull live data into unified dashboards, ending manual spreadsheet compilation.
Ad-platform to CRM integration
Click data linked to pipeline revenue in Salesforce or HubSpot, resilient to platform updates.
Data warehousing
A BigQuery foundation for complex blending and custom metric calculation.
How we work
All case studies → Platforms we built from the ground up.
Two builds where the work was in the parts that do not demo.
Capsule Lab
Why it is relevant: a data-integrity platform where every record was traceable, the discipline clean attribution requires.
Custom platform Access control
Capsule Lab
Problem
Every record needed verifiable ownership and per-action access rules.
Approach
Access-aware architecture with traceable actions and digital ownership.
Relevance
Trustworthy data architecture.
LinkedGolf
Why it is relevant: a product with a returning-engagement loop, the model behind first-party data capture.
Marketplace Scheduling
LinkedGolf
Problem
Unifying scheduling and booking across fragmented operators.
Approach
A web and mobile product with real-time scheduling at its core.
Relevance
A durable first-party data loop.
For U.S. SLED prime contractors
Public-sector analytics, delivered as your subcontractor.
If your SLED scope includes communications analytics or secure data pipelines, we build it behind the prime. The boundary is fixed on purpose.
NAICS 541511 541512 541519
See SLED Subcontracting NDA-first, subcontract-only. We work behind the prime, under your brand. We do not pursue prime contracts and we never face the agency.
Privacy-first by design. First-party, consent-aware data capture and secure warehousing that respects strict governance.
Capability over claims. Server-side tracking, API pipelines, and CRM integration mapped to your bid's scope.
FAQ
Marketing technology, answered.
Why is Facebook reporting far fewer sales than our store shows?
Privacy updates like iOS 14.5 block the browser from sending data back. We fix this by implementing a parallel system for server-side tracking that sends first-party data directly to the ad platform's API.
Why build custom reporting instead of just buying a SaaS dashboard?
SaaS tools hit a hard ceiling when you need to blend complex CRM data with ad spend or calculate custom metrics. Custom operational automation gives you complete control over the data architecture.
How much time will automated reporting actually save my agency?
By eliminating manual export and spreadsheet work, automated data pipelines save an average of 2.5 hours per client report, every month.
Can you track the exact journey of every single customer?
No, and any vendor claiming they can is not being honest. Privacy regulations make perfect user-level tracking impossible. We capture all compliant data and use broad metrics like MER to guide strategy.
Start the conversation
See what your ad spend is really doing
Tell us where your reported numbers stopped matching reality. We will rebuild the tracking.