E-commerce

AI that works the way your store does

Custom support agents, order operations, and review workflows — catalog-aware, wired into your commerce stack, with a verifiable deflection rate.

  • Catalog-aware AI
  • Verified deflection
  • Order automation
  • Multi-store rules

What we build

4 commitments, 1 senior bench.

Every commerce build ships against the same four constraints — no exceptions for peak season or launch deadlines.

01

Catalog-aware, not generic

Agents trained on your products, policies, and exceptions — so they answer where off-the-shelf bots escalate.

Proof layer Deflection measured against your real ticket history, not a demo set.

02

Wired into the whole order

Storefront, helpdesk, ERP, payments, and 3PL connected end to end — one order, one pipeline, no swivel-chair lookups.

Proof layer Integration scoped and tested against your sandbox, not a mock.

03

Automation with human gates

Refunds, exceptions, and anything above threshold routes to a person, every time, with full logging.

Proof layer Gate rules and transcripts reviewable by your ops lead.

04

Senior engineers, weekly demos

A named senior lead owns the outcome. You see working software weekly, not a status deck monthly.

Proof layer Senior review on every merge; 30-day exit on embedded pods.

Integration reality
Shopify and commerce platform APIs Zendesk-class helpdesks ERP and inventory Payment and returns platforms
Where it pays back

The ops patterns we see in every store.

  1. Workflow · 01

    Bots break on policy nuance

    Generic tools escalate exactly where your margin lives.

    Agents that know your catalog and exceptions

  2. Workflow · 02

    Orders span systems

    One order touches 4 platforms and no tool sees all of them.

    Order operations wired end to end

  3. Workflow · 03

    Multi-store rules diverge

    Every region has its own returns policy and its own workaround.

    Rules encoded once, gated above thresholds

Use cases

Where commerce teams put us to work.

Eight workflows where automation pays back first — each scoped, evaluated, and capped before it touches production.

  • Catalog-aware support agents

    Order status, sizing, and policy questions answered from your real data — exceptions escalate to a person.

    Teams drowning in WISMO tickets
  • Order operations automation

    One order tracked across storefront, ERP, payments, and 3PL — status writes back the moment a parcel ships.

    Stores where orders span 4 systems
  • Returns & refund handling

    Policy encoded as rules with human gates above thresholds — consistent outcomes without margin leaks.

    Brands with region-specific policies
  • Inventory sync

    Stock levels reconciled across channels and warehouses so you stop overselling what you do not have.

    Multi-channel sellers
  • Multi-store rule engines

    Regional pricing, tax, and returns rules encoded once and applied everywhere — no per-store workarounds.

    Operators running 3+ storefronts
  • Review & content workflows

    Review responses, product copy, and listing updates drafted for approval — on-brand and at catalog scale.

    Lean marketing teams
  • Payment & fraud exceptions

    Failed payments, chargebacks, and flagged orders triaged and routed with the paper trail attached.

    Finance teams working from inboxes
  • Commerce ops reporting

    Deflection rate, fulfillment time, and return reasons on one dashboard your ops lead actually opens.

    Leaders flying blind on ops

Case studies

Proven solutions. Real-world impact.

How our teams solve critical commerce and order-operations problems through strategy, engineering, and innovation.

FAQ

The questions store operators ask first.

Straight answers before the first call. If yours is not here, ask it on the call — we answer the hard ones first.

Ask the hard one

Why not just a Shopify app?

Use one when it fits — we will tell you when it does. Custom starts paying under three conditions: your policies have real nuance, one order spans multiple systems, or you run multiple stores with diverging rules.

How do you handle returns and refund policy?

Policy is encoded as rules with human gates above thresholds. The agent resolves the routine cases; anything above the limit routes to a person with full context and logging.

Do you support multi-store setups?

Yes — and it is usually the reason custom wins. Regional rules are encoded once and applied per store, instead of every region maintaining its own workaround.

How do you measure deflection?

Against your real ticket history, not a demo set. We instrument the agent so you can verify what it resolved, what it escalated, and why — a number your ops lead can audit.

Can it survive peak season?

Builds are load-tested against your peak volumes before launch, and human-gate thresholds are tunable so you can tighten or loosen automation as volume spikes.

Start the conversation

Findoutifyouhave
one of the 3 reasons

Tell us where the app stopped fitting. We will tell you if it is a custom problem or a 90%-covered one.

30 minutes the engineer who leads delivery no deck, no pitch